Ready For Dynamic Marketing? Your Systems Checklist

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“I know dynamic marketing is the right direction, but do we have the systems in place to do this?” My client, a brand-side marketing executive, and I were talking about incorporating dynamic marketing into his overall direct-marketing strategy. Here’s a list of critical systems across databases and analytics that you want to have operational before […]

Are Words (In Email Marketing Messages) So Last-Century?

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Of course they aren’t. If you’re reading this column in email, you might have used the MediaPost Email Insider sender name and subject line words you saw in the inbox to decide to open the message instead of deleting it. But I’m wondering how well text-centric email designs serve today’s consumers, whose attention spans have […]

I Now Pronounce You, Email And Social

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Long gone are the days of concern that social media would be the ultimate demise of email. Not only has the emergence of newer social media platforms given people more ways to communicate, but it has also enhanced the power of email, and vice versa. Unfortunately, in many companies, the email and social teams work […]